In Any Event 

Stack the deck with social media

Social media logos on tablet computer
Social media is an event planner’s friend.

Lauren Miller, the director of client services for Moxley Carmichael, is an expert when it comes to event planning and promotion. In this week’s blog entry for EventCheck Knox, we cross-promote the Winning Streak at one of the busiest times of year for planners.

Miller poses this question: If your organization is hosting an event this spring, how do you cut through the clutter and generate interest?

She answers in full for The Winning Streak, and the post doesn’t stop there. Miller also advises planners how to promote the event during and afterwards.


“By promoting your event on social media during the event (as well as on your blog and website and other channels, during and after the event), you can offer a real-time glimpse into what makes it worthwhile: Is it fun? Is it newsworthy? Is it educational? Is it a once-in-a-lifetime experience?” Miller writes.

Lauren Miller
Lauren Miller

Last fall, we offered tips on using social media to boost your online presence. That advice is worth a repeat in the spring.

Natalie Lester noted: “One of the smartest things event planners can do for their events is to create a hashtag.

And you’re promoting that before, during and after, so you’re aggregating everything that other people are sharing.”

It is an incredibly busy time for planners. But don’t forget the importance of promotion.


Maria Cornelius, a writer/editor for Moxley Carmichael, populates the EventCheck Knox calendar and lives on social media. Now that it’s spring, look for her at a baseball game with a glove on one hand and a Miller Lite in the other.

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